DOMAIN NAME AUDITS

A Domain Name Audit helps identify:

Who owns and controls your domains

How your domains are being used

Online trade mark infringements

Potential risk areas

Managing a domain name portfolio can be a daunting task as domain names may be managed by different registrars, registered in the name of third parties such as ISP’s, web designers, ex-employees, franchisees or entities other than the trade mark owner. This could lead to domain names being deleted or misused.

A domain name audit provides an overall analysis of a domain name portfolio in addition to indentifying risks, incorrect or inconsistent domain name information, infringements and redundant domain names.

The audit also involves comparing the trade mark portfolio to the domain name portfolio to ensure they mirror each other and to close any gaps through a co-ordinated domain name registration process.

The audit is the starting point for a trade mark owner to begin the domain name consolidation process that will centralise its domain names with one registrar worldwide using standardised information, which will ultimately streamline its domain name management.

The audit covers all generic Top Level Domains (gTLDs) and country code Top Level Domains (ccTLDs), which totals to over 400 Top Level Domains.

The audit is customized and reported in a colour coded table format that allows for a speedy visual analysis of the domain name portfolio. The audit includes strategic advice on how to effectively deal with the audit results by providing a step-by-step action list supported by a customised domain name strategy.