About .store

.store is the first TLD to launch for the e-commerce market and an ideal domain extension for anyone looking to create an online store. Not only is .store a good fit for large established brands & retail chains but also for small businesses, start-ups and budding entrepreneurs looking to sell online.

Sunrise Period (6 April 2016 16:00 UTC – 5 June 2016 15:59 UTC)

Domains will not be allocated on a first-come-first serve basis.

Multiple applications received for the same domain name, will be allocated according to an auction process.

The Registry’s elected auction provider – will invite all applicable applicants who have to participate in an auction process.

If only one valid application has been received for a particular domain name, the domain shall be allocated at the end of the sunrise period.


Application fee (including a 1-year registration) = £695

Payment can also be made in US dollars ($1,181.50), Euros (€1,042.50) and South African Rand (R17,375).

Renewal fee (per year): £55 / $93.50 / €82.50 / R1,375


SMD file issued by the Trademark Clearinghouse (TMCH) is required.

If you have not verified your trademark with the TMCH we can submit it on your behalf. Read more about the TMCH and pricing here.

The domain must not begin or end with a hyphen and not exceed 63 characters.

Early Access Program (7 June 2016 16:00 UTC – 14 June 2016 15:59 UTC)

Domains will be available on a first-come, first served basis.


The fee of an EAP registration decrease as the day’s progress.


Start time UTC

End Time UTC

EAP fee

Day 1

7th June16:00

8th June 15:59.59


Day 2

8th June16:00

9th June 15:59.59


Day 3

9th June 16:00

10th June 15:59.59


Day 4

10th June16:00

11th June 15:59.59


Day 5

11th June 16:00

12th June 15:59.59


Day 6-7

12th June 16:00

14th June 15:59.59


General Availability (14 June 2016 16:00 UTC- onwards)

Registrations processed on a first come, first serve basis.

Annual Fees





Reserved Domain Names

Some Domain names are reserved names; these are names which are ineligible for registration due to ICANN restrictions or Registry Operator designation.

Certain Domain names have been classified as Premium and will be sold at higher prices. If you wish to apply for a Premium domain name please email to process your application.