December 02, 2021

.INC Means Business

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Your domain name should be the voice of your business. It should represent your brand with confidence. Whether you’re a start-up just launching your website, a growing business or an established enterprise, a .inc domain can work for you.

For some businesses the first domain name they use might not be the most beneficial for their business or brand. New domain extensions like .inc have allowed established businesses to upgrade to their perfect domain and new businesses to start off on the right foot with the domain name they want.

Here are a few of our favorite examples of businesses who have found great domain names with the .inc extension.

.INC 1

th.inc

Technology & Humanity Incorporated is a bit of mouthful but shake it up and you get the catchy and concise domain th.inc, an upgrade from their previous domain thinc.digital.

.INC 2

opte.inc

Opte Network had more characters in their domain extension than their brand name. Dropping their geographic restricting domain opte.us.com they upgraded to opte.inc.

.INC 3

oliver.inc

Olivier is a drilling company based out of Netherlands since 1949. Previously using the long domain name, olivierindustrie.be, with a country code TLD, their new domain olivier.inc is perfect upgrade increase the accessibility of their website.

.INC 5

e.inc

E Inc was able to secure the single character domain name, that was an exact match to their brand name. This made for a professional and simple domain as they just recently went public.

 

Join innovative businesses including successful startups and Fortune 500 enterprises from all around the world who have claimed their .INC domain. No matter your industry or location, if you are a business that wants to have a professional web address, the .INC extension can work for you.

Contact our team today to register your .inc extension at a promotional price!

November 19, 2021

It seems great marketers think alike... Almost!

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We recently ran an advertising campaign using the theme of a well-known British spy to help educate customers on our brand protection services, and today we are honoured to see that the World Intellectual Property Organization has decided to use a very similar theme. 

It seems that great marketers do think alike!

WIPO 1
WIPO 2

However, there is one significant difference between our ‘agent 100’ campaign and the infographics that the World Intellectual Property Organisation has released on their LinkedIn today, and that is the use of the 007 trade mark.

During the consideration phase of our spy-themed marketing campaign, our brand protection team advised against the use of the 007 trade mark, due to the use of the mark potentially amounting to trade mark infringement.

WIPO 3

Hence, we re-branded our campaign to ‘agent 100’, highlighting our 100% success rate in UDRP cases, with more information on this here.

On their website, the World Intellectual Property Organization states that it is the world's number one source for global intellectual property (patents, industrial designs, copyright, trademarks, etc.) information and resources. Thus, we were surprised to see that the world’s leading organization on intellectual property had used the 007 trade mark within their marketing collateral.

The big question with their use of the trade mark in this manner is whether it has been used for educational or commercial purposes. Should it be viewed that the logo has been solely used for educational purposes then it may not be considered an infringement of the 007 trade mark. However, should it be used for commercial purposes, would it potentially amount to trade mark infringement?

The information that is provided within the themed post is certainly educational and breaks down key intellectual property information in an engaging way, although, one potential area for commercial gain, is that the post contains a link to the organization’s website, from which they provide paid courses and services.

Do you think that this amounts to trade mark infringement from the World Intellectual Property Organisation? 

Or was this just a well themed educational example of intellectual property?

November 12, 2021

Online Fraud: From a bedroom to your credit card

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We often imagine online fraud to originate from a sophisticated source, typically a glass boardroom filled with the latest hardware occupied by an international team of hackers, coordinating a complex web of intricate schemes to gain access to your information and millions of Dollars.

In reality, it can simply be a bored teenager, locked in their bedroom, defrauding unsuspecting online users.

This was a recent case where a 17-year-old UK schoolboy set up a fake website to harvest the credit card numbers and PayPal account details from dozens of victims.

The website was set-up to be a copy of a well-known online service that sells gift vouchers. In order to rank on the first page of Google he took out paid advertising with the search engine giant, making his fake site appear above the genuine site in the search results.

The duped consumers gave him access to over 120,000 credit card numbers and 197 PayPal accounts. He then used the stolen money to buy Bitcoin and other crypto currencies, which soared in value totalling over £2,000,000.00.

The boy, who is now 17 and studying for his A levels, admitted to the charge of money laundering, with the judge ordering that his assets be confiscated, which amounted to the value of his fraud. It was added that if he was an adult he would be serving time.

What can be learnt besides Bitcoin, potentially, being a valuable investment?

You need to ensure your business is taking proactive steps to mitigate the risk of doing business online.

It is no secret that the tactics used by cyber-criminals are constantly evolving and almost impossible to prevent. However, there are solutions available to equip businesses with the tools to identify potential fraud or sites that wish to abuse their brand online so that they can take rapid action to remove such activities. These solutions should be used in collaboration with consumer awareness so that businesses educate their customers about online fraud and how they can take steps to avoid falling victim to such crimes.

When it comes to protecting your brand online, you need to act fast to limit the damage fraudsters can cause. At Lexsynergy we help to protect our clients online by offering a watch service that monitors infringements targeting your trade mark, ensuring swift advice and takedown services that will reduce the damage the infringement does to your brand. Once it is taken down it must stay down.

If you would like more information about the services that we offer reach out to our brand protection team – brandprotection@lexsynergy.com