Robert White is the Head of Brand Protection at Lexsynergy. He has been in the role since 2017 and brings nearly 20 years of experience in the Brand Protection industry to the role.
What key protocols can brands implement to protect their brand?
How important is it to trade mark your ideas?
It is a common misconception that you can trade mark an idea. A trade mark is essentially a badge of origin i.e. a way of identifying that your goods and services come from you as opposed to another party. It is crucial to seek some form of registered trade mark protection. If a brand owner does not, then it can become extremely expensive and time consuming to tackle an infringement without some form of registered protection.
What advice would you give to new people in the brand protection industry?
What case have you enjoyed working on the most?
Working ultimately on behalf of a well-known Premier League footballer to recover a domain name. It was a high-profile case from a few years ago and it combined my love of sport with my interest in Intellectual Property.
What is your craziest story that has happened to you whilst working within Lexsynergy?
Usually, we work on behalf of brand owners to recover conflicting domain names. There was one case, where the brand protection team on behalf of the other side, i.e. on behalf of an individual to help defend them against a multi-national brand owner. I am pleased to say that the matter was settled.
What is your favourite tld and why?
.com remains king in my view!
For example, if you do not own the .com domain, what does that say about your brand? Brand owners still spend a fortune conducting trade mark clearance searches for their brand, but forget to conduct corresponding domain availability checks which could be “show stoppers”!
What are the 5 things you can’t live without?
What’s your favourite brand protection joke?
If a brand owner attempts to enforce their brand online without having sought to seek registered trade mark protection for their brand! It is not impossible, but makes it extremely difficult and potentially costly!
That's it for today's interview, if you'd like to know more about Robert or want to get in contact with him directly, then please connect with him via LinkedIn.