March 15, 2023

Interview with Scott Kenna

Scott Kenna Header

Scott Kenna is our Head of Client Success at Lexsynergy and has been with the company for nearly 3 years. He works with prospective and current clients to manage their domain portfolios and protects their brands online.

What is your favourite tld and why?

My favourite TLD is most likely .online, I just like the robustness and usability of it. Whether it is an online game, or online service, it is still relevant.

How do you envision the next iteration of the web (Web3)?
I am, sadly, not psychic. I do think though that the end-user usability of technologies is essential to the health of Web3 and is likely its biggest threat; the more complex the technologies become, the more difficult it is for the end-user. I think it's fantastic to have the best product in the world, but what use is it if nobody can use it, let alone understand it?

What is your favourite crypto currency and why?
My favourite cryptocurrency is API3. It is an API-driven blockchain technology that will allow third parties to utilise a variety of data. The intriguing aspect of API3 is that it does away with the intermediary that is currently present in other data-driven protocols. As users connect directly to the company's API, API3 preserves the integrity of data arriving from the source. Accuweather just developed a partnership with them in which their API may be used to obtain all weather data. For the first time, detailed weather information is obtainable on the blockchain!

What are the 5 things you can’t live without?
Nature, food, my dog, friends and family.

What advice would you give to up-and-coming candidates in your field?

Keep pushing; client success can be a merciless cat and mouse game, regardless of whether it's internal or external. However, if both you and the company are continually growing then that is amazing. Remember, fractions turn into percentages! 

P.S Keep this picture close, it may come in handy reminding you of the goal. 



What dramatized sales film/tv series gives the most accurate representation?
Mad Men, in my opinion, it was a fantastic TV show depiction of advertising and sales. It encapsulated many of the great characteristics of both such as, the accomplishment and the capacity for quick decision-making, etc. For the time period in which it was set, the cinematography of the programme was beautifully stylized.

What is your favourite domain joke?
Did you know .lol is a domain extension. I didn’t, but it had me laughing out loud when I found out. 

That's it for today's interview, if you'd like to know more about Scott or want to get in contact with him directly, then please connect with him via LinkedIn.