|Open From 01 September '20|
.SS Launch – A New Domain Extension That Cannot Be Ignored
South Sudan gained its independence during 2011 and is now gaining its independence online with the launch of its country extension .SS.
The letters “SS” also has an unfortunate association with Schutzstaffel, a paramilitary organization in Nazi Germany.
Proactive Brand Protection
The .SS launch has a direct impact on trade marks owners.
Firstly, a defensive registration is essential if you trade in Africa in or around South Sudan or have a well-known trade mark.
Secondly, .SS could be exploited during this time of political instability and extremism, which trade marks owners would want to avoid.
Desiderius Erasmus, the Dutch philosopher, accredited with the famous “prevention is better than cure” quote seems applicable to .SS. It is recommend to secure, at the very least, your key trade marks within the .SS name space.
It will not be possible to register .SS directly at the second level (e.g. lexsynergy.ss) but rather under the following:
com.ss (e.g. lexsynergy.com.ss) – for companies
net.ss – network operators or ISPs
biz.ss – any business
me.ss – personal use
Reserved Domain Names
Some domain names are reserved names; these are names which are ineligible for registration due to ICANN restrictions or Registry Operator designation. Certain Domain names have been classified as Premium and will be sold at higher prices. If you wish to apply for a Premium domain name, please email email@example.com to process your application.