.SS Launch – A New Domain Extension That Cannot Be Ignored
South Sudan gained its independence during 2011 and is now gaining its independence online with the launch of its country extension .SS.
The letters “SS” also has an unfortunate association with Schutzstaffel, a paramilitary organization in Nazi Germany.
Proactive Brand Protection
The .SS launch has a direct impact on trade marks owners.
Firstly, a defensive registration is essential if you trade in Africa in or around South Sudan or have a well-known trade mark.
Secondly, .SS could be exploited during this time of political instability and extremism, which trade marks owners would want to avoid.
Desiderius Erasmus, the Dutch philosopher, accredited with the famous “prevention is better than cure” quote seems applicable to .SS. It is recommend to secure, at the very least, your key trade marks within the .SS name space.
All times are UTC, unless otherwise stated.
Starts1 Jun 2020
Ends15 Jul 2020
|First come, first served||$238.00||A registered trade mark from any country. The domain is allocated at the end of the period with two identical applications allocated through an auction process.|
Starts17 Jul 2020
Ends17 Aug 2020
|First come, first served||$81.60||None. The domain is allocated at the end of the period with two identical applications allocated through an auction process.|
|Early Access Phase||
Starts19 Aug 2020
Ends29 Aug 2020
|First come, first served||$0.00||To be confirmed by the registry.|
Starts1 Sep 2020
|First come, first served||$81.60||None.|
It will not be possible to register .SS directly at the second level (e.g. lexsynergy.ss) but rather under the following:
com.ss (e.g. lexsynergy.com.ss) – for companies
net.ss – network operators or ISPs
biz.ss – any business
me.ss – personal use
Reserved Domain Names
Some domain names are reserved names; these are names which are ineligible for registration due to ICANN restrictions or Registry Operator designation. Certain Domain names have been classified as Premium and will be sold at higher prices. If you wish to apply for a Premium domain name, please email email@example.com to process your application.