Brand protection: Peloton are behind the leading pack.
Peloton is well behind the leading pack when it comes to its brand protection capabilities and lot of work needs to be done for them to get back in the saddle.
27 Jan 2022
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Paperless Inc is an American company that provides online and printed stationery, including greetings, invitations, birth announcements and custom stationery from its website www.paperlesspost.com. It has over the last few years become a leader in its industry.
Paperless Inc’s success has made its competitors pay attention with the result that one of them, EventKingdom GmbH, registered the domain name paperlesspost.eu (regional domain extension for the European Union). This was done to prevent Paperless Inc from using a domain name matching their trade mark under that .eu extension, in addition, the domain name was used to divert unsuspecting users to EventKingdom’s website in order to profit from that confusion.
In its decision, the ADR panelist found:
That the domain name Paperlesspost.eu was confusingly similar to a name is respect of which a right is recognised by Community Law. AND
EventKingdom was acting in bad faith, since EventKingdom had engaged in a pattern of conduct in registering a series of other domain names that directly related to the Paperless Inc’s trade marks.
If a competitor is using your trademark to confuse users and turn a profit, contact Lexsynergy's Brand Protection team. We have a 100% success rate with UDRP cases and can help you recover a domain that is rightfully yours. Contact us today for a free consultation.
Peloton is well behind the leading pack when it comes to its brand protection capabilities and lot of work needs to be done for them to get back in the saddle.
Brands, particularly global brands, are under attack from abuse online and this includes abuse through the domain name system.
Exploring the reasoning behind a decision that can save you thousands.