The window to apply for your dotBrand is set for Q2 2026.
A dotBrand makes your trade mark a domain extension that is exclusively owned and operated by you
Instead of using generic domain extensions (.com or .net), you can create a proprietary domain space such as .yourbrand, providing a unique and highly secure online ecosystem.
Strengthens
Enhances
Improves
Greater
Future-Proof
Own your brand online
A dotBrand gTLD ensures your online presence is unmistakably linked to your business, providing a consistent and intuitive brand experience. Free from third-party constraints, every domain you create strengthens trust and recognition, from your main website to customer portals and marketing campaigns.
With complete control over registrations, a dotBrand enhances security by eliminating risks like phishing, spoofing and brand impersonation. Customers can trust they are always engaging with authentic digital assets, when they interact with .yourbrand.
Navigation also becomes simpler with shorter, more memorable domains, improving user engagement and making it easier for customers to find your services.
From before the dot, yourbrandsupport.com (16 characters) becomes support.yourbrand (7 characters).
If it's not .yourbrand, it's not you.
SWOOSH.NIKE
Nike uses its iconic Swoosh to turn its dotBrand into a members-only playground. From exclusive sneaker drops to digital wearables in Fortnite and Tekken, swoosh.nike is where the physical and virtual worlds collide.
It is not just a website, by creating an ecosystem of exclusivity, Nike deepens customer loyalty and brand hype. Limited-access releases make swoosh.nike a must-visit destination, driving engagement and reinforcing Nike’s status as an innovator.
MANUALS.AUDI
Need an Audi manual? Streamlined access is available through manuals.audi. Every document, every detail, all in one place. No confusion, no distractions. just the information you need, exactly where you would expect it.
However, this is not just about convenience, it is about enhancing the customer experience. Whether an owner troubleshooting an issue or an engineer fine-tuning a system, by making knowledge easy to access, Audi reinforces its reputation for getting people from A-B in quick, reliable, comfort.
H4CK1NG.GOOGLE
Google’s h4ck1ng.google presents an intriguing and playful challenge to its visitors. With a mysterious homepage, users are prompted to explore a series of hacking challenges, diving deep into the world of cybersecurity vulnerabilities.
While it is unclear whether this is solely for fun or part of a broader recruitment strategy, it is clear that h4ck1ng.google sparks curiosity and engagement. By offering a unique experience held within their proprietary domain space, Google attract a user base of digital pioneers.
Simplifying dotBrand
The next round of dotBrand applications offers a rare opportunity to secure your trade mark as a domain extension, something that has not been available for over a decade. With more companies moving towards dotBrand, those without one risk falling behind.
Now is the time to start planning for the future. Early preparation ensures that when the application window opens, you are ready to submit seamlessly, positioning your brand as a digital leader. However, navigating ICANN’s application process can be complex, time-consuming and expensive if you go it alone.
That is where we come in, at Lexsynergy, we manage the entire dotBrand journey for a transparent, fixed fee, no hidden consulting costs, no surprises. Our team takes care of every step, ensuring a seamless application, approval, and implementation process. From strategic planning to ongoing management, we make securing and manging your dotBrand simple, strategic and stress-free.
Reach out today to start laying the foundation for a more secure, branded online identity.
Request a Brochure
Want to learn more about this service?
Request an in-depth brochure by filling out the form and one of our dedicated account managers will be in touch. They will be able to answer any questions you may have and provide further tailored insights into how this service fits within your domain and brand protection strategy.