Switching Domain Registrars
Exploring the reasoning behind a decision that can save you thousands.
24 Jan 2024
Read onPublished: 9 Apr 2025
Let us play a quick game of corporate detective. Close your eyes (well, metaphorically) and ask yourself this: Who actually manages your company’s domains?
If your answer is "Um… our IT guy?" or "I think marketing deals with that?", congratulations, you are in the majority and that is exactly the problem.
Your domain is quite literally your online identity/address. It is the foundation of your brand’s digital presence, the first thing customers type when they want to find you and often the first thing bad actors target when they want to impersonate you. Yet so many businesses treat domain management as an afterthought, bounced between departments like a hot potato, or worse, forgotten entirely.
The Great Domain Shuffle
In the early days of a company, the domain probably started in the hands of the founder. Then, as the company grows, it gets passed to someone in marketing, who then hands it off to a technical team member, who then leaves the company, together with the login details and the domains.
Meanwhile, other domains were registered for campaigns, product launches, or defensive purposes, each on different platforms, by different people, using different email addresses.
Fast forward a few years and now the portfolio is jumbled with:
• Domains spread across different registrars.
• Some registered under former employees’ email addresses.
• A renewal reminder lost in the abyss of an abandoned inbox.
• A crucial domain still using an intern’s personal Gmail.
• And possibly a few domains that your competitors or third parties scooped up because no one was paying attention.
Unfortunately the above is to common.
Time for a Domain Intervention
The good news? Your domains do not to be like this. The first step is simply acknowledging that you might not actually know the full state of your domain portfolio. The second step? Taking action before it turns into an expensive and high-risk problem.
At Lexsynergy, we help companies take control of their domains. Here’s how:
Gap
Analysis
We conduct a complimentary gap analysis to see whether your domain registrations align with your trade mark portfolio, indicating any potential gaps in your domain portfolio.
Domain
Audit
We investigate which domains contain or are confusingly similar to your brand/ trade mark and whether they are owned by you or someone else (including third parties who might be infringing on your trade marks).
Domain
Centralisation
We consolidate your entire portfolio in one place. No more lost credentials, rogue renewals, or department-hopping. Just simple, structured, secure domain management.
A Smarter Way to Manage Your Domains
Registering domains through multiple registrars and across different teams leads to chaos. Without a consolidated view, your domains and your brand are at risk.
Whether you have domains in Australia or Zimbabwe, as one of the world’s most accredited registrars, Lexsynergy ensures they are all securely managed under one roof.
Say goodbye to juggling multiple registrars, login details, varying security requirements (if any) and complicated billing systems. We streamline the process so your legal, technical and marketing teams can focus on what they do best, without the admin nightmare.
As your business scales, so does your domain portfolio. A centralised solution keeps your assets structured and protected, giving multiple stakeholders tailored access while ensuring oversight through a dedicated management system.
Ready to Take Control?
If reading this has made you slightly nervous about your domain situation, let us address the problem. Start a conversation about taking charge of your domain health today with a complimentary gap analysis.
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