Registry Highlight: .ECO
Plant a tree with every .ECO domain registered through Lexsynergy.
13 Mar 2024
Read onPublished: 16 Jan 2025
As we step into a new year, it is the perfect time to reflect, plan and set your business up for success. So to kick off 2025, we sat down with Kevin Pepler of .INC to explore how this powerful domain extension can elevate businesses, enhance credibility, and support growth in the years ahead. Read on to discover why .INC truly “means business.”
What makes the .INC TLD unique in the domain space?
The .INC domain is tailored for businesses, especially those seeking a professional and credible domain. As ".INC" stands for "Incorporated," a term universally recognised as a hallmark of established and trustworthy companies, it holds unique relevance across industries, instantly conveying professionalism and trust to customers.
Who can register a .INC domain?
The .INC domain is open to all businesses, regardless of their incorporation status. Although it is designed to appeal to incorporated entities, any organisation or individual can register it without additional restrictions.
How does the .INC registry validate its registrants (if at all)?
Unlike domains tied to certain legal entities (.gov or .edu), .INC does not require registrants to verify their business incorporation status.
.INC Registrants
What initiatives does the .INC registry have in place to support global business growth or empower entrepreneurs?
The .INC registry empowers businesses and entrepreneurs through targeted campaigns and strategic partnerships. .INC helps drive credibility for newly incorporated businesses, helping to establish a trustworthy and professional online presence.
Additionally, our catered campaigns focus on key markets and industries, ensuring businesses worldwide can leverage the .INC domain to enhance their brand identity and drive growth.
What trends do you see in the adoption of corporate-focused TLDs like .INC, and what drives their growing popularity?
Corporate-focused TLDs are growing due to:
Exact-Match Domains: Businesses are increasingly prioritising domains that perfectly match their brand names, boosting credibility, trust, and memorability.
Professionalism: Domains like .INC project authority and trust.
Saturation of .COM: As traditional extensions become overused, businesses are looking for alternatives. The premium positioning of .INC aligns with companies aiming for exclusivity and credibility
What are the primary benefits for a business to use a .INC domain over more traditional extensions like .COM or a local ccTLD?
Credibility: The .INC domain conveys professionalism and credibility in business.
Exact Match: Secure a domain name that perfectly matches your business name.
Global Recognition: As "INC" is universally linked with incorporated businesses, it holds international appeal.
Memorability: Short and precise domain names are easier to remember, enhancing brand recognition.
.INC Registrants
What advice do you have for businesses considering a .INC domain for their online presence?
Highlight Credibility: Use a .INC domain to establish trust instantly.
Simplify Branding: Choose short, memorable names for easy recall.
Invest Strategically: The premium price reflects long-term value in brand identity and customer trust.
How do you envision the .INC domain evolving to meet the needs of businesses in the next 5–10 years?
The .INC domain can evolve by:
Adaptive tiered offering and complimentary products for specific customer cohorts and businesses of all sizes (i.e. offers for Enterprise customers vs. Startups or SMBs)
Growing a more global offering (currently hiring and expanding across the APAC region)
Partnering with platforms offering bundled services (hosting, branding and design tools, SEO enhancements, etc.).
Focusing on emerging trends and with targeted campaigns to ensure we are providing value to multiple verticals and business segments.
Leveraging AI and new technologies to continually drive forward more efficient products and complimentary offerings for customers.
Do you mean business?
Showcase it with a .INC domain
Over 55% of Forbes most valuable brands have registered their .inc domain, will you be next?
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