"Run" is a universally understood term, crossing linguistic boundaries, standing as a signifier for getting started and pushing on.

This is supported by the 12,500,000,000 Google search results and both 60,500 monthly online searches for the terms run and running in the UK (December 2023).

Google trends shows a 50% increase in the interest of "Run" and "Running" in the UK since December 2021, indicating that it is the right time for a business to capitalise on this renewed interest.