.new has 2 requirements: 1) HTTPS is required for all .new websites and 2) all .new domains (with the exception of domains registered during Sunrise) must be used for action generation or online content creation flows.
Usage Restriction (does not apply to Sunrise applications)
Policy and Enforcement
Navigation to a .new domain must bring a user directly into the action generation or online creation flow. An exception is provided for services that require a user to be logged in: navigation to a .new domain may bring a logged-out user to a sign up or sign in page. After completing sign in and any other required authentication, the user must be brought directly into the action generation or online creation flow. A user that is already signed in must be brought immediately into the action flow.
Websites services that require an account in order to access content or undertake activities may register .new domain names, however, upon request access must be provided to Google Registry or its designee free-of-charge for the purpose of verifying compliance with this policy. Google Registry will actively enforce compliance. Non-compliant registrants will be notified by the Registry using the Registrars’ pass-through communication method. Should the first notice go unanswered for 15 days, the Registry will place the non-compliant name under server lock and send a second notice. If following further notices (for a minimum of 30 days total notice) no action is taken, the domain will be deleted. Remediation instructions will be provided to the registrants in the notice emails.
.new domains must meet the following requirements:
HTTPS is required for all .new websites
All .new domains (with the exception of domains registered during Sunrise) must be used for action generation or online content creation flows.
All times are UTC, unless otherwise stated.
Starts15 Oct 2019
Ends14 Jan 2020
|First come, first served||$400.00||TMCH Validation (the usage eligibility requirement does NOT apply to Sunrise applications).|
|Limited Registration Period||
Starts2 Dec 2019
Ends14 Jul 2020
|First come, first served||$495.00||See Eligibility Requirements. Google Registry will run a Limited Registration Period for .new where applicants will have to submit an application directly with Google Registry. Applications can be submitted here: https://whats.new/apply/ This process will ensure that only compliant use-cases will be populating the namespace.
Applications will be evaluated in batches, with earlier batches prioritized over later batches with respect to domain allocation. First-come, first-served principles will not apply to applications within a single batch. In the event that multiple applicants in a batch submit compliant applications for a single domain name, the domain name will be allocated to the strongest use case based on evaluation by the Google Registry team.
The batch evaluation dates are as follows:
Batch 1: December 2, 2019 to January 5, 2020
Batch 2: January 6, 2020 to February 2, 2020
Batch 3: February 3, 2020 to March 1, 2020
Batch 4: March 2, 2020 to March 29, 2020
Batch 5: March 30, 2020 to April 26, 2020
Batch 6: April 27, 2020 to May 24, 2020
Batch 7: May 25, 2020 to June 21, 2020
Once your application has been approved, you will be issued a token. Once you have your token you will be able to register your .new domain through the Lexsynergy portal and will be asked for the token during the checkout process. Alternatively, you may email the token to firstname.lastname@example.org and we will process the registration for you.
Starts21 Jul 2020
|First come, first served||$495.00||See Eligibility Requirements|
Reserved Domain Names
Some domain names are reserved names; these are names which are ineligible for registration due to ICANN restrictions or Registry Operator designation. Certain Domain names have been classified as Premium and will be sold at higher prices. If you wish to apply for a Premium domain name, please email email@example.com to process your application.
|Registration Periods||1 - 10 years|
|Renewal Periods||1 - 10 years|
|Local Presence||Not Required|