During 2012, for a limited period, companies could apply for their own branded TLDs, such as .bmw, .barclays and .mtn. These TLDs gave them the freedom to register domains such as cars.bmw, home.barclays and home.mtn.
It is highly anticipated that during 2026, a second limited round of TLD applications will open for brand owners to once again apply for their own branded TLDs.
Applying for a branded TLD requires buy-in from stakeholders supported by well justified uses cases. Lexsynergy is your partner to hold your hand through the entire pre-application phase, application process, delegation and management of your own TLD.
We utilise our expertise from previous TLD applications and new TLD launches combined with our registry operator partnerships to offer a one-stop solution for your branded TLD.
Give your brand the freedom to market within its own namespace, no longer being bound by the limitations of .com or country code domain extensions.
The namespace is controlled by you, for your use only. Only you can register domains in your branded TLD. This eliminates cybersquatting and the fraud that flows from this.
You will be able to differentiate your business from the competition with home.brand rather than brand.com.
A .brand TLD creates a unique online identity, establishing trust with customers.
Owning a .brand TLD allows you to add extra security protocols that traditional domain extensions do not allow.
Navigation will improve with a more intuitive URL structure, (home.brand, shop.brand, login.brand), making it easier for customers to find what they are looking for. It may also be possible to customise domains for certain clients.