The .XXX Landrush begins on 8 November 2011 and will run for approximately 18 days.

During this period only those who are members of the adult Sponsored Community can apply for .XXX domain names. Apart from being a member of the adult Sponsored Community, there are no trade mark or pre-ownership rights requirement during this phase of the launch.

There is no first come, first served ranking during the Landrush. At the end of the Landrush period, those .XXX domain names with a single applicant will be automatically allocated. However, those .XXX domain names with more than one applicant will proceed to a closed mini-auction between the competing parties only.

Landrush is designed for those members of the adult Sponsored Community that want to secure premium .XXX domain names.

The application fee is £180 (ex VAT).