Nominet (governing body of UK domain names) announced today that it will introduce domain names directly at the second level making it possible to register domain names such as lexsynergy.uk.
Well, what happens if one person has registered lexsynergy.co.uk and another lexsynergy.org.uk - who gets lexsynergy.uk?
The shorter domain name (lexsynergy.uk) will be allocated to the co.uk owner. The owner will have five years to decide whether they want to use the shorter domain name.
According to Nominet "The move brings the UK in line with other large country-code registries, like Germany’s .de or France’s .fr. A recent Nominet survey of UK business decision makers found that 72% thought direct ‘example.uk’ registrations should be an option, while only 2% thought they shouldn’t."
The allocation process chosen by Nominet will, no doubt, increase the value of co.uk domain name as those seeking a .UK registration allocation try to buy the corresponding co.uk before launch.
We will provide more information about the .UK launch in due course.
If you need assistance recovering a co.uk domain name email our brand protection team at [email protected].
Lexsynergy is an accredited Nominet registrar.
Read the news report here.