The recommended route to take for any trade mark owner is the blue route.
The blue route involves:
1. Validating your trade mark via a TMCH agent such as Lexsynergy.
2. Blocking your mark (an identical match) via the DPML. This only covers new gTLDs operated by the registry called Donuts, which amounts to approximately 300 new gTLDs.
3. Submitting a Sunrise application for non-Donuts new gTLDs such as .sexy and .uno.
4. If you are the only applicant then you will be awarded the domain name. If not, you may have to dig deep in the auction to submit the highest bid. The domain name is allocated to the highest bidder.
It is possible under the Mark Validation System (MVS) to validate unregistered rights such as common law trade marks and company names but the MVS only applies to .africa, .joburg, .durban and .capetown.
Contact us to arrange a free discussion on how best to protect your trade mark within the new gTLDs. We provide bespoke domain name strategy advice for trade mark owners and trade mark attorneys.
email: [email protected] or call one of our offices http://www.lexsynergy.com/contact-lexsynergy