A study was by conducted in June and July of this year by Sentio on behalf of NORID, the operator of the .NO domain name extension. The study sought to determine the impact NORID's new policy on shorter domain name extensions among Norwegians. Not surprisingly the study showed that Norwegian individuals are more likely to register a .NO domain name now they can register one directly under .NO rather than under the old .PRIV.NO naming convention, as was the case prior to 17 June 2014. The survey also found one in five consider it more likely they would register a Norwegian domain name for private use when they have the possibility to register directly under .NO.

Also, according to NORID, of the 1000 people surveyed:

Eight in ten know that a domain name can be used for websites, while four in ten know that domains can be used for email. 15 per cent do not know what a domain name can be used for.

One in five has registered one or more private domain names under a top-level domain. Half of these are registered under .no and half under .com, which is about the same result as in 2012. Among those who had not registered a domain name, four per cent plan to get one.

Please note that this change to the .NO second level does not remove the residency requirement and a local presence is still mandatory to register. For questions about this policy update or to register your .NO domain name, please log into your account or contact us directly.