Lexsynergy will attend the upcoming INTA conference, Building Africa With Brands. This conference marks the first INTA conference held in Africa and will take place on 1-2 September, 2016 in Cape Town, South Africa.
Building Africa With Brands will focus on the ideas and best practises of doing business in Africa. Sessions and speakers will explore which brands have successfully transformed from an African brand into global brands as well as lessons that multinational companies have learned from doing business in Africa. As stated in the latest INTA Bulletin, “Those organisations that have moved into Africa have done well if they’ve brought their brands in properly, have protected them well, positioned themselves correctly in the market, and have proven that they’re here to stay.”
Conference sessions will cover topics such as brand creation, protection, and enforcement strategies in developing economies; developing and implementing the right IP strategy; and the challenges and opportunities in Africa from a brand owner’s point of view.
Lexsynergy has a team of experts that specialise in the African domain name and online brand protection space. With local offices in South Africa, Kenya and Tanzania we have the knowledge and experience that only a local presence can provide.
The African Country Code Top Level Domain (ccTLD) landscape is complex requiring in-depth knowledge, expertise and experience to process domain name registrations and renewals throughout the continent. Lexsynergy has direct accreditations with the African ccTLD operators and has over the years established relationships to streamline the processing of African ccTLD domain name registrations and renewals.
If your brand is preparing to establish itself in Africa let us help you with a complimentary strategy session. During this session we will discuss the strategies and steps to ensure you are maximising your local effort with the appropriate ccTLDs and protecting your brand online. Email us at [email protected] to schedule your session.