In a study focusing on new gTLDs, the International Trademark Association (INTA) sought to survey 1,096 of its members with a comprehensive questionnaire. There were only 33 respondents, in part due to the survey’s complexity, however, there were a number of key takeaways which were:
The full report is available to INTA members from their website.
Some registries with multiple new gTLDs such as Donuts and MMX offer services that “block” trademarks from being registered by cybersquatters across the 260-plus gTLDs they operate. For those who want to get serious about protecting their client’s mark, INTA suggests utilising one of these registry blocking services is a must.
Each registry operator offers a different means and differing levels of protection. For more information and assistance on protecting your brand in any of the top level domains, whether they are the new gTLDs, legacy gTLDs or country code top level domains, Lexsynergy is here to help. Contact us for a free strategy session at [email protected].