Domain Centralisation is Key

The GDPR makes it is imperative that brand owners centralise their domain portfolio with a single provider. If domains are scattered across multiple registrars, it makes it extremely difficult to know if a domain is a legitimate registration or an infringement since the Whois details may be limited. If your domain portfolio is centralised with one provider, you know that any registration that is not with your registrar is an infringement. 

Establish a Domain Policy and Strategy

Brand owners must establish an internal policy and strategy for domains. This policy will create a blueprint for how the company manages domains and infringements. It will cover items such as which domains should be registered, who is authorised to approve and carry out domain requests, where domains will be registered and the information used to registered domains. This policy and strategy must be communicated to all relevant employees (legal, marketing, IT) and any vendors (ISPs, marketing agencies, etc.) with strict consequences for those who do not adhere to the policy.