The Evolution of Domain Management
Why brand owners should embrace a progressive registrar.
13 Oct 2023
Learn morePublished: 3 Jul 2023
Cut costs, not corners
"Measure twice, cut once"
In times of economic uncertainty, it is essential for businesses to find ways to cut costs and weather the storm. However, cutting corners can lead to detrimental effects, especially when it comes to managing an online presence and protecting a brand.
At Lexsynergy, we understand the challenges brands face during the cost-of-living crisis, and therefore we are writing this blog to educate businesses on how they can reduce domain management and online brand enforcement costs without compromising on the quality of service.
The Pitfalls of Cutting Corners
Cutting Corners
We have all heard the phrase "cutting corners," but in the realm of domain management and brand protection, it can lead to serious consequences. Let us explore some practical examples to understand the risks associated with cutting corners:
Inadequate Security Measures
By neglecting proper security measures, such as SSL certificates, Anycast DNS or robust firewall configurations, brands leave their domains vulnerable to cyber criminals. A security breach on mission critical domains can inflict financial losses, compromised customer data, and a damaged reputation. Cutting corners on domain security is simply not worth the risk.
Poor Domain Portfolio Management
Optimising a domain portfolio is crucial for maintaining a strong online presence. Neglecting to register, renew, or monitor domains regularly can result in losing valuable assets to domain squatters or competitors. Cutting corners in domain management can harm a brand's visibility, impact SEO efforts, and ultimately lead to missed opportunities and decreased revenue.
Ineffective Monitoring and Enforcement
Proactive monitoring and enforcement of Intellectual Property online is crucial for protecting brands against unauthorised use and infringement. Cutting corners in this area can lead to missed instances of trademark infringement, counterfeit sales and unauthorised use of Intellectual Property. Failing to enforce rights quickly and diligently can dilute a brand's value, confuse consumers, and result in lost revenue.
The Solution
Cutting Costs, Not Corners
At Lexsynergy, we recognise the need for businesses to adapt to the cost-of-living crisis without sacrificing the integrity of their online presence. Here's how we help brands cut costs without compromising on the quality of their domain portfolio:
All-Inclusive Pricing
We are strong believers in transparency, in both our communications and our pricing, and that is why brands are comfortable with Lexsynergy, there are no surprise charges. We have no additional management fees or commission, no additional costs for support, the quoted price for any of our services will be the final cost, no sneaky last-minute add-ons, making our fees the most competitive in the corporate domain space. This allows our client to effectively manage their budget and allocate spend to other areas of the business. Brands switching to Lexsynergy can expect an immediate cost saving from the removal of these fees which many legacy domain providers still charge.
Cost-Effective SSL Certificates
Ensuring secure communication between a website and its visitors is non-negotiable. However, SSL certificates can often come with a hefty price tag. At Lexsynergy, we offer affordable SSL certificate options that go beyond industry standards and provide the encryption a website needs. Do not compromise on security – choose a cost-effective solution.
Intelligent Brand Protection
Protecting brands from trade mark infringement, domain hijacking, and counterfeit goods is essential in today's digital landscape. That is why we offer bundle pricing for our comprehensive brand protection services, benefiting the brands who are proactive in their online protection. We help businesses enforce Intellectual Property rights online effectively and efficiently, helping recover otherwise lost revenue.
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