The Evolution of Domain Management
Why brand owners should embrace a progressive registrar.
13 Oct 2023
Learn morePublished: 7 Feb 2024
Managing a website is akin to maintaining a house. Every house needs specialised services for different trades (plumbing, electrical etc) and websites are no different, they thrive when each aspect is handled by experts in their respective fields.
Just as you would not hire a plumber to install your electrics, the same principle applies to domain names. Corporate domain registrars specialise in managing domain names, while web hosting providers specialise in hosting your website's content.
What is a Domain Registrar?
A domain registrar is responsible for facilitating the registration and management of domain names. Acting as the intermediary between individuals or businesses and the central domain registry, registrars enable users to secure unique web addresses for their online presence.
Domain registrars are the gateway to establishing an online presence. They facilitate the registration and management of domain names, allowing businesses to claim a unique web address for their brands.
Corporate domain name registrars provide an additional advisory service that ensures a business trade marks rights are protected within the domain name space. They notify clients of developments within the industry to take advantage of opportunities, reduce exposure to online risk and provide oversight of a global portfolio from one location.
What is a Web Host?
A web host on the other hand, specialises in providing the infrastructure and services necessary to make websites accessible on the internet. These companies offer server space, storage, bandwidth, and other resources that enable website owners to store and deliver their content to users worldwide.
They can offer various types of hosting services, including shared hosting, dedicated hosting, and cloud hosting, catering to the diverse needs of website owners. In essence, hosting providers enable the seamless delivery of web content, ensuring that websites are accessible to visitors at any time.
Why separate?
Cut
Costs
Getting your domain from a hosting provider will likely contain an add-on charge, as they will subcontract the domain registration service from a dedicated domain registrar. By dealing directly with an accredited domain registrar you cut out the middle-men ensuring the best price available.
Improve
Security
In the unfortunate event of a website security incident, having your domain registered with the same company that hosts your website increases the risk to your online identity. Keeping them separate can mitigate potential security threats and expedite the recovery process as access to your domain names would not be affected by a web host breach.
Service
Migration
If you separate services, it is easier to migrate services without having to transfer your domain name portfolio each time.
Avoid
Single point of failure
If both your domain and web hosting are managed by a single company, any issues the company faces, be it financial troubles, security breaches, or malware infections, can disrupt your entire online presence. Separating these services ensures greater stability and resilience.
Easy
Service switching
Switching hosting providers while keeping your domain names can be a challenging process when both services are bundled. Some web hosts even impose extra charges or make it intentionally difficult to retain your domain if you decide to switch.
Domain
Ownership
Hosting providers tend to register domain names under their name or they do not appreciate the Intellectual Property aspect of trying to keep your domain and trade mark portfolio and ownership aligned.
Key
Expertise
Web hosting companies, specialise in specific areas of storage, infrastructure and hardware, however they can lack the expertise of a dedicated corporate domain registrar such as online brand protection and domain developments. Keeping the two services separate ensures that you always have specialists in each area, providing you with the best solutions possible.
More
TLD Options
Corporate domain registrars offer a broader range of Top-Level Domains (TLDs) with direct accreditations compared to web hosting providers. This diversity allows you to find unique domain names tailored to your niche, location, or specific preferences.
Ready to split?
Lexsynergy empowers its clients to thrive online while safeguarding their brands and digital assets.
If you currently manage your domains through your web host, we can significantly improve your domain management, domain security, support and guide your through the domain landscape to reduce your exposure to risk. Engage with our team today to take the next step in your brands journey.
Related Articles
Corporate Registrars vs Retail Registrars
What is the difference and which should you be using?
13 Dec 2023
Read now
How Brand Owners Can Reduce Costs
We understand the challenges brands are facing, and we are here to help them cut costs intelligently, without sacrificing the quality of their service.
3 Jul 2023
Read now