In the vast digital expanse of the internet, your domain is your beacon, the first impression of your online presence and your online trade mark. A domain is a valuable business assets that can be a headache if not managed correctly.
Domain management has evolved, but not all corporate registrars have kept pace with the evolution. In this article, we will explore the changing landscape of domain management and the compelling reasons why brand owners should consider making the leap to a progressive registrar who incorporate developments and automation to their clients benefit.
The Days of Yore
Once upon a time, managing domains was like navigating a labyrinth without a map. Brand owners often had to deal with cumbersome bureaucracy, slow response times, and the bewildering task of keeping track of multiple domain providers. It was a veritable wild west, where the quickest draw often meant the deepest pockets.
Enter Progressive Registrars
Thankfully, the digital pioneers recognised the need for change, resulting in the emergence of progressive registrars, ready to rescue brand owners from the domain management turmoil of yesteryears. These contemporary registrars brought with them a slew of advantages that are a stark departure from the current legacy corporate registrars.
What to expect
Cost Savings Galore
Every penny saved is a penny earned. Modern registrars offer streamlined processes that can significantly reduce the costs associated with domain management. Gone are the days of overpriced services and hidden fees. With progressive registrars, brand owners can expect transparent pricing structures and competitive rates that allow for effective budgeting. A brand owner should not pay for domain updates, DNS changes, 24/7 support, transfer outs and registrant updates for the majority of TLDs.
Time is Money
Time is a precious commodity. Progressive registrars offer lightning-fast centralisation and management services, sparing brand owners the agony of enduring lengthy processes and bureaucratic red tape. This means quicker turnaround times, which can be crucial in the ever-competitive online marketplace. Rather than an account manager stepping in to manually complete a request, automation is the solution, they can oversee a process but should not be the bottleneck.
An Arsenal of Tools
Progressive registrars provide brand owners with a suite of user-friendly management tools that make life easier, ranging from bespoke DNS and SSL management to exporting data for internal reporting purposes. These tools simplify the often complex world of domain management, and give brand owners all the information needed at their fingertips.
Security Reinvented
Cybersecurity is a paramount concern in today's digital landscape. Progressive registrars have upped their game by implementing robust security measures to protect your valuable assets. Enhanced security features such as two-factor authentication, permission levels, locks, IP whitelisting, Single Sign-On and ISO Certification provide an added layer of protection against cyber threats.
Stellar Customer Support
Goodbye endless hold music. Responsive and efficient 24/7/365 customer support should not be negotiable or charged for. Whether you need assistance with technical issues or advice on domain strategy, a progressive registrar guides you through the process without the puffery of marketing, long terms contracts and services that have no constructive relevance.
The Bottom Line
"Change can be daunting, especially regarding your business online. "
The transition to a progressive registrar is not just about keeping up with the times - it is about reaping the benefits of a more cost-effective, efficient, and secure domain management solution. The days of wrestling with archaic practices and overpriced services are over.
Brand owners should embrace the future of domain management and make the switch to a progressive registrar. Brand owners who recognise the value of making this leap will find themselves not only saving costs but also gaining a competitive edge in the ever-evolving digital landscape.
